Double Double by Cameron Herold [Rad Gals Read #1]
Double Double is was the hot book six or seven years ago, and should still be required reading for fast-growing companies.
Dharmesh Shah of Hubspot credits Herold's book as a big part of the company's success. It was that endorsement that finally made me pick up the title at Inbound 2017. I know, I am about seven years late to the party. But I can't be the only one. If you haven't read it yet, pick up a copy of Double Double.
Notable notes from Double Double
These are a few of the notes I'll be taking into my business from the book...
- Get out of the office when you need to be creative. Whether it's creating your vivid vision or thinking up a new product, the office is usually the wrong place to set your mind free. (pg. 8)
- Reverse engineer your company's goals and projects to give you the profit you want. Use reverse engineering to align your daily tasks with your longterm goals. (pg. 16)
- Set SMART goals both personally and professionally, but set the personal goals first. (pg. 29)
- Map key projects on a spreadsheet to make follow up easy. (pg.34)
- Brand everything. Give your meeting rooms names. Call your staff meetings something crazy. Make your office an easy place to socialize. (pg. 41)
- Use the office walls to help keep the team inspired. Try a Can you imagine? board or quotes your team follows. (pg. 42)
- Give everyone five weeks vacation. Productivity in America has declined not increased over the years. We give our employees less and expect more. Stop being stingy and show your employees you care about their lives. (pg. 46)
- Help your employees use their time off by educating them. Herold recommends the following:
2 weeks -- Use during the summer holidays
5 days -- Spread during the period between Christmas and New Year's Eve
1 Week -- In late winter
5 Days -- Spread over five long weekends by turning popular 3-day holiday weekends into four-day breaks.
- Help your employees make their dreams happen by using the How to Use Dreams exercise. Once you know what your employees' goals are, set aside time to help them make it happen. (pg. 49)
- Forecast your hiring needs. If you scramble to hire you lose.
- Use group interviews to assess culture fit and leadership skills.
- Take focus days. Get out of the office a few days per month and work on big projects and growth areas for the company.
- Find and analyze your unique ability:
- Make a list of everything you do daily/weekly/regularly.
- Compile the list on a spreadsheet.
- Next to each skill rank yourself as Incompetent, Competent, Excellent, or Unique Ability.
- Finally, mark how much you would be willing to pay for each thing and start delegating. Try to outsource or delegate one new thing each week.
- Stop doing and start leading. (pg. 209)